Simbase Taps Enterprise Sales Veteran Chad Kerr to Lead North American GTM
Driving scalable growth and deepening enterprise partnerships across the U.S., Canada, and Mexico.
We’re thrilled to welcome Chad Kerr as our Vice President of Sales, North America at Simbase.
Chad brings more than two decades of leadership experience and a remarkable track record in enterprise sales—particularly across IoT, telecom, SaaS, and the connectivity space. He’s built and led high-performing sales teams, partnered with Fortune 500 executives, and helped some of the most innovative companies bring mission-critical connectivity to market.
With 20+ years in sales leadership and 15 years working directly with C-suite stakeholders, Chad knows what it takes to build trust, drive transformation, and scale enterprise solutions that solve real business challenges.
At Simbase, Chad will lead our North American go-to-market strategy—mentoring and empowering our Enterprise Sales Executives, building high-converting pipelines, and executing strategic growth initiatives across the U.S., Canada and Mexico. His deep understanding of complex sales cycles and GTM strategy makes him a powerful addition as we grow our presence in key verticals like asset monitoring, smart retail, fleet telematics, and security and surveillance.
Chad Kerr made it clear why he’s all in:
“The connectivity space is full of legacy providers that have overcomplicated pricing, locked customers into rigid contracts, and slowed innovation. Simbase is doing things differently—offering flexible, high-data IoT solutions that put customers first. I was drawn to the energy, the clarity of purpose, and the massive opportunity to reshape how IoT connectivity is sold and delivered. I’m excited to help build a modern sales organization that’s bold, agile, and laser-focused on helping customers scale.”
Chad’s passion for aligning innovative technology with real business impact is a perfect match for our mission: Connecting IoT the right way.
As we expand across North America, Chad’s leadership will play a pivotal role in shaping our next chapter. We couldn’t be more excited to have him on board.
Here’s what Roel Van Der Meer, Simbase’s CEO, had to say:
“Chad brings the kind of enterprise mindset, grit, and leadership that aligns perfectly with where we’re headed. As we scale across North America, we need leaders who know how to win strategic accounts, build high-performing teams, and move fast without losing focus. Chad checks every box—and then some. I couldn’t be more excited to have him leading our sales charge in this next phase of growth.”
Chad’s on board—and with him, we’re doubling down on bold growth, stronger partnerships, and smarter connectivity across North America.
About Simbase
Connectivity the way you like to do business.
It’s everything IoT should be—transparent, flexible, and scalable.
Simbase is a global IoT connectivity platform purpose-built for the real-world demands of scaling IoT deployments. From asset tracking and remote monitoring to telematics, connected fleets, and point-of-sale systems, we power the connected devices that keep industries scaling. Launched in 2018, Simbase was created to flip the script on legacy telco—eliminating the complexity, rigid contracts, and unclear pricing models that slow down scalability. Our platform blends intelligent automation with a human-first approach, making it easy to scale connectivity with speed, clarity, and confidence. We offer contract-free plans, seamless onboarding, and a modern platform that puts control back in your hands—so you can build and grow without compromise.
Our mission is simple: Connecting IoT the right way.
